Market Segmentation & Pricing

$10.00 / month



In this Rising Innovator Start-up module, subscribers learn about some of the most important aspects of “discovering” customers, figuring out what they do and don’t want, and setting product or service prices accordingly. This module offers written perspective, a custom exercise, a video, and several journaling/analysis assignments designed to help users apply these lessons to their own plans and goals.

Subscribers receive:
  • 23-page , full color guidebook
  • Access to a 14-minute pricing primer video
Topics include:
  • Understanding customers
  • Appropriate pricing
  • Market segmentation
Presenters include: